Privacy Policy

Last updated April 2026

LawnsPools ("we", "us", "our") is operated by Jolt IT LLC. This Privacy Policy explains what data we collect, how we use it, and the choices you have. It covers both the marketing site at lawnspools.com and the LawnsPools app at app.lawnspools.com.

If you only want to use the public marketing site, you'll land mostly in Section 2 (Visitors) and Section 6 (Cookies). If you're a LawnsPools customer, Sections 3 through 5 apply to you too.

1. Who's covered

This policy applies to:

• Visitors — anyone browsing lawnspools.com or app.lawnspools.com.
• Customers — businesses that sign up for a LawnsPools account.
• Customer users — teammates invited by a customer to use their LawnsPools account.
• End customers — the homeowners and property owners your business serves. Their data lives in your LawnsPools account. You control it; we process it on your behalf.

2. What we collect from visitors

• Standard server logs — IP address, user agent, referrer, pages visited.
• Analytics events from Google Analytics 4 and Microsoft Clarity, loaded via Google Tag Manager. These help us understand traffic and UX.
• Advertising signals from Meta Pixel and Google Ads tags (when we're running ads) to measure ad effectiveness.
• First-party cookies: lp_vid (random UUID, 1-year life) keeps A/B test assignments consistent. lp_utm (90-day life) remembers how you first arrived so we can attribute signups correctly. Neither contains personal info.
• Demo-booking form submissions — name, email, phone, company — if you fill out the booking widget.

3. What we collect from customers

When you sign up for a LawnsPools account, we collect:

• Account details — your name, email, hashed password, business name, business type, phone number.
• Billing details — your payment card is handled entirely by Stripe. We only see the brand, last four digits, and billing email. Your full card number never touches our servers.
• Usage data — logins, feature usage, and the same analytics signals listed in Section 2.
• Attribution data — which ad or referral source brought you to signup, so we can measure what's working.

4. What you put into the app

LawnsPools is a tool for managing leads, customers, and service jobs. The data you enter into it — contact details for your end customers, job notes, messages, reviews, and so on — belongs to you. We hold it on your behalf and apply the same care we apply to our own business.

We do not sell or share your customer data with advertisers or analytics networks. We do not train AI models on it. Our staff accesses it only when you ask for support or when we're investigating abuse.

5. SMS, email, and phone calls

The LawnsPools app lets you send SMS and emails to your end customers through integrated providers (Twilio for SMS, a transactional email provider for email). When you send a message, we log the message content, timestamps, and delivery status. We use this data to show you the conversation thread and to bill usage.

Your responsibility under the TCPA and similar laws: you must have your end customers' consent before sending them SMS or marketing messages. LawnsPools provides the tool; compliance with TCPA, CASL, GDPR, and similar laws is on you.

6. Cookies and tracking technologies

7. Who we share your data with

We share personal information only with service providers we need to run the product, and only for the narrow purpose we hired them for:

• Stripe — payments and subscription billing.
• Google — Analytics, Ads, and (for customers who connect it) Google Local Services Ads lead sync.
• Microsoft — Clarity session analytics.
• Meta — ad attribution when we're running Meta ads.
• Twilio — SMS send and receive.
• Email delivery provider — transactional email (verification, password reset, receipts).
• Cloud hosting — Laravel Forge and the underlying cloud server.

We will disclose information if required by law or if we reasonably believe disclosure is necessary to protect rights, safety, or property.

8. How long we keep it

• Account data — while your account is active, plus a reasonable period after cancellation for accounting and dispute resolution.
• Customer data you entered — same as your account. Deleted when you delete your account, unless law requires retention.
• Analytics and server logs — up to 2 years, then aggregated or deleted.
• Billing records — 7 years, because tax authorities.

9. Your rights

Depending on where you live, you may have the right to access, correct, export, or delete the personal data we hold about you, and to object to certain processing. To exercise any of these rights, email privacy@lawnspools.com and we'll respond within 30 days.

If you're in the EU/UK, our legal basis for processing is contract (running your account), legitimate interest (analytics, security), or consent (advertising cookies, where required). If you're in California, you have rights under the CCPA including the right to opt out of "sale" of personal information — we don't sell your data to third parties.

10. International data transfers

Our servers are located in the United States. If you access LawnsPools from outside the US, your data will be transferred to and stored in the US.

11. Security

We use industry-standard security measures: HTTPS everywhere, encrypted passwords, encrypted cookies, secured database, and regular patching. No system is perfectly secure; if something ever goes wrong, we'll notify affected users promptly.

12. Children

LawnsPools is not directed at anyone under 16. We don't knowingly collect personal data from minors.

13. Changes to this policy

We may update this policy to reflect changes in the product or the law. When we make material changes, we'll email account holders and update the "Last updated" date above.

14. Contact

Privacy questions or data requests: privacy@lawnspools.com.

General support: support@lawnspools.com.

Jolt IT LLC · lawnspools.com